Search Results for: advertising-cultures

Advertising Cultures

Pub Date : 2003-04-01 | Author : Sean Nixon | Publisher : SAGE

ISBN 10 : 0761961984
ISBN 13 : 9780761961987

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic c..


Advertising Cultures

Pub Date : 2003-06-01 | Author : Timothy deWaal Malefyt | Publisher : Bloomsbury Academic

ISBN 10 : 1859736734
ISBN 13 : 9781859736739

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and ambition. But the industry itsel..


Advertising Cultures

Pub Date : 2003 | Author : Sean Nixon | Publisher :

ISBN 10 : 144621883X
ISBN 13 : 9781446218839

Sean Nixon forges a distinctive style of cultural analysis out of the world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is rich..


Advertising And Popular Culture

Pub Date : 1996-01-23 | Author : Jib Fowles | Publisher : SAGE

ISBN 10 : 0803954832
ISBN 13 : 9780803954830

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice..



Advertising And Anthropology

Pub Date : 2013-07-18 | Author : Timothy de Waal Malefyt | Publisher : A&C Black

ISBN 10 : 9780857852045
ISBN 13 : 0857852043

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consu..


Handbook Of Research On International Advertising

Pub Date : 2012-01-01 | Author : Shintaro Okazaki | Publisher : Edward Elgar Publishing

ISBN 10 : 9781781001042
ISBN 13 : 1781001049

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. Fr..